If you’ve ever zoomed in on a J-Lo red carpet photo wondering how her hair looks that glossy, that smooth, that liquid, chances are you’ve stumbled across the Color WoW hype. People usually search for “wow hair products,” but the actual brand name is Color WoW—the line celebrity stylist Chris Appleton swears by.
And honestly? When your hair has that annoying halo of frizz after spending 30 minutes styling it, you start to understand why these products go viral. Let’s get into whether wow hair products genuinely deliver or if it’s just amazing marketing.
Why is Everyone Talking About Color WoW?
Humidity is the enemy. Color WoW’s entire philosophy is built around solving that—especially the stubborn, weather-proof frizz that laughs in the face of typical serums and oils.
The brand uses polymer-based humidity-blocking technology instead of heavy silicones, and that’s a big reason their products feel light instead of greasy. They’re also known for highly specific formulas designed only for issues like frizz, dullness, heat-protection gaps, or curl definition.
In short: it’s a problem-solution brand, not a “throw everything in one bottle” brand. And that clarity is refreshing.
Top Product Breakdown: Mini Reviews
The Star Player: Dream Coat Supernatural Spray
(Amazing for wow hair products for frizzy hair)
This is the hero product that built the “glass hair” trend. Here’s the deal: you spray it liberally on damp hair, blow dry with tension, and then… magic. You’ll see your hair transform from puffy to reflective. The results last three washes, which is wild.
Why it works: Heat-activated polymers seal the cuticle without adding weight.
Perfect for: Straight, wavy, and fine hair that frizzes instantly.
Not ideal if: You air-dry. The formula depends on heat to lock in the shine.
Dream Coat for Curly Hair
(Amazing for wow hair products for curly hair)
This version is more hydrating and curl-friendly—light, flexible, and not crunchy. If your curls hate heavy gels, this hits the sweet spot. It defines without stiffness and holds curls through humidity surprisingly well.
Perfect for: 2B–3C curls needing bounce without buildup.
Downside: Ultra-coily 4C textures may need additional moisture layered underneath.
Root Cover Up
One of the most underrated WoW hair products. It’s a pressed mineral powder that covers gray roots or dark regrowth instantly. No spray mess. No sticky residue. It’s ideal for stretching your color an extra week or two.
Best part: It’s waterproof until you shampoo. Sweat, rain, workouts—doesn’t move.
Where to Buy WoW Hair Products
If you’ve typed “where to buy wow hair products” or “where can I buy wow hair products,” you’ve got options:
- Amazon (look for the official Color WoW store)
- Sephora
- Ulta Beauty
- Color WoW’s official website
- Some professional salons
If you’re wondering “where to find wow hair products near me,” your safest bet is Ulta or Sephora, since most carry the full line in-store.
Real Talk: Pros & Cons
Pros
- Legit humidity protection—especially with Dream Coat
- Lightweight formulas that don’t leave residue
- Safe for color-treated hair
- Works for a wide range of hair textures
- Stylist-approved (Chris Appleton uses Dream Coat on A-listers)
Cons
- Higher price point than drugstore alternatives
- Dream Coat requires heat—air-dryers won’t see full results
- Some products need heavy saturation, so bottles go fast
- Curl line may not be moisturizing enough for extremely dry textures
Based on a mix of wow hair products reviews, the overall consensus is: results are impressive, especially for frizz issues, but you’ll pay for them.
FAQ
Q: Do you put Dream Coat on wet or dry hair?
Always apply to wet or damp hair, then activate with heat (a blow dryer).
Q: Does Dream Coat work on fine hair?
Yes—it’s incredibly lightweight and won’t weigh fine strands down.
Q: Can I use oils or leave-ins with Dream Coat?
Use them after your first Dream Coat blowout, or on wash days when you’re not applying it. Oils can block the polymer if applied first.
Q: Are Color WoW products cruelty-free?
Yes. Color WoW confirms they do not test on animals.
Q: How long do Dream Coat results last?
Up to three shampoos, depending on your routine.
Conclusion
If your biggest battle is frizz—or you just want that reflective “glass hair” moment—Dream Coat is absolutely the one product worth trying first. The curl version is great for soft, defined spirals, and the Root Cover Up is a lifesaver for grown-out color.
Color WoW isn’t cheap, but it delivers. If your hair has ever betrayed you the second you step outside, you’ll probably understand why these formulas went viral.